RINGS OF DECEPTION: THE COST


In the new, democratic South Africa public opinion can be inconvenient to those with grandiose plans. Fortunately, as Edward Bernays, doyen of the PR industry, has noted, “the engineering of consent is the very essence of the democratic process”. Is that why the men behind Cape Town's Olympic bid are telling such porkies about the economic benefits of Cape Town hosting the 2008 Olympics?

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