Opinion


Opinion

If readers pay for your news, you’re one of the lucky ones.

Every year, the Reuters Institute for the Study of Journalism based at Oxford University in the UK, comes out with its Digital News Report, a survey of global trends and attitudes towards online news. Depending on your position in the media industry, it can be either good news or bad news. According to the latest edition, if you’re a prosperous digital giant with a well-established subscription programme, then you are probably in great shape, thanks to the growth of digital and mobile consumption of the news. If you’re a small publisher that still relies predominantly on print and your subscription plan still isn’t lucrative, however, the report is probably going to cause nightmares.

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