The meal-kit mogul

Noseweek Issue #233, 1st March 2019   By Sue Segar


The meal-kit mogul

UCook’s David Torr shares his recipe for success.

He might have been expelled from several posh schools, been a marijuana dealer at 17, cut off from his trust fund in his twenties – and voted by his classmates at the Red and Yellow School as the person most likely to go to jail, but David Torr, CEO and co-founder of South Africa’s largest meal-kit provider, UCook, was grinning from ear to exhausted ear when we met.

By the time you read this the company, founded by Torr and his friend Chris Verster Cohen in 2015 after they had met in Thailand, will be well on their way to opening their first unique flagship retail store at Cape Town’s V&A Waterfront – “in a prime location near Woolworths”. They will be selling an assortment of dinner kits and other ready-made meal products. Besides getting into the retail sector, UCook will, in June, also launch a range of ready-made meals online.

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Submitted by : Ian Ashmole on 2019-02-25 20:15:22
It's a great business - we recently have a home base in Johannesburg again, and have stared using their service. It's pretty good value for money, especially when you consider that you have almost no waste food (so good for the planet too). I especially love how many of our favourite free range/ organic suppliers come up in the goods delivered - its really top quality stuff. If I had a complaint, it would be that they should consider recovering their packaging and freezer packets - these are all eminently re-useable.

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