Doing healthy business


Doing healthy business

Are açaí and goji berries, as well as quinoa  really super foods – or do they just fetch super prices?

They’re widely vilified, but food industry marketers really do have a tough job. People can only eat so much, and in industrialised countries where food is plentiful, they don’t tend to consume more of it as their incomes grow. Unlike sales of, say, personal computers in the 1990s or tablets in the 2010s, overall food spending tends to be pretty flat – it rises roughly with the growth of population.

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