How technology was used to upend Cape Town’s punitive water tariff.
One of the biggest challenges faced by social activists is transforming a Facebook “like” or Twitter re-tweet into real-world action. In the advertising world it is referred to as the conversion rate – taking a person from being merely interested to actually casting a vote or making a purchase.
This “conversion rate” has spawned entire industries along with consultants, armies of specialists and researchers to help drive commerce.
For activists and nonprofit organisations around the world finding a method that helps the public engage successfully on issues is the goal.