Turning Facebook likes into action


Turning Facebook likes into action

How technology was used to upend Cape Town’s punitive water tariff.

One of the biggest challenges faced by social activists is transforming a Facebook “like” or Twitter re-tweet into real-world action. In the advertising world it is referred to as the conversion rate – taking a person from being merely interested to actually casting a vote or making a purchase.

This “conversion rate” has spawned entire industries along with consultants, armies of specialists and researchers to help drive commerce.

For activists and nonprofit organisations around the world finding a method that helps the public engage successfully on issues is the goal.

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Keywords:
Rob Hutchinson
Sandra Dickson
Dear Cape Town
Dear South Africa
public activism
activists
expropriation of land without compensation
public participation
Constitutional review
South Africa
PAJA
Cape Town water crisis
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Submitted by : MLH on 2018-08-07 16:30:04
Like. Love.
 
Submitted by : Patrick Dowling of Kommetjie on 2018-06-25 19:08:00
Big thanks to Rob and Sandra for upping the public participation game. This is such an important step for democracy. It helps address the problem of apathy and lack of understanding, but also provides the tools for getting people involved. The possibilities are huge. It'll be much more difficult for tiers of government to rely on the old tick-box, lip-service approach to involving citizens. Viva.

Patrick Dowling

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