Confectionery franchise leaves bad taste.
President Nelson Mandela’s name is being invoked to lure investors into producing a sugar sweet known as the Madiba Lolly. This revelation comes as Pravin Gordhan prepares to launch his controversial sugar tax on soft drinks in the April budget, aimed at reducing the nation’s sugar intake to combat the soaring incidence of diabetes and obesity among the young.
Pieter van der Watt’s ARDT200 Trading CC (trading as Kandyland) and his Candy Factory Franchise shamelessly exploit the name of the world’s best-loved icon. “I’m sharing my formula of success with a few selected individuals and you can help meet the enormous demand for my Rainbow Lolly, known to all children as the Madiba Lolly!” goes the franchise maverick’s spiel on his website.
For just R490,000, a Kandyland satellite factory could knock out 41,600 Madiba Lollies a day and yield a monthly income of R252,720. “We require a factory in each region to supply the demand and it is my great pleasure to inform you that we are ready to up and roll…”
It’s all déjà vu and tediously familiar.