When is a freebie something else?

When is a freebie something else?

Does it signify anything if a journalist is given a free ticket to compete in a major cycling race?

The question was put to Absa, sponsor of the annual Cape Epic, and Ryk van Niekerk, editor of Moneyweb. The race, which takes eight days, is, according to David Wingfield from Absa parent Barclays “considered the toughest mountain bike race on the planet”. It is also highly prestigious and attracts entrants from all over the world.

Places are highly restricted. Most interested potential entrants don’t get to go. This year the entry fee alone was R60,000 per team of two people.

While no cash changed hands, this is what Van Niekerk and his friend, the other member of his team, were given.

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