On yer bike, Milly!

Noseweek Issue #182, 1st December 2014   By Jack Lundin


On yer bike, Milly!

Four little words kicked off Toyota man’s peripatetic lifestyle.

When he was in his twenties, second-hand Toyota car salesman Milden “Milly” Lurie single-handedly scuppered Automark’s multi-million-rand “our dealers never lie” TV commercial.

It was back in 1996 that Automark, Toyota’s used-car division, flighted an ad in which a salesman sails through a polygraph test. “Would you sell your mother-in-law a dud second-hand car?” “Never,” replies the salesman – and the alarm bells stayed silent.

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