Darling, be mine

Darling, be mine

Swartland businessman claims exclusive use of town’s name.

Absolutely no institution will allow the name of a town to be  trademark registered. That’s ridiculous.” So said constitutional law expert Professor Marinus Wiechers in the Boland Gazette on 25 February. In an article, “Businessman wants to make Darling his own” (Sakeman wil Darling syne maak) he was commenting on the fact that a Nico Basson – the man behind Darling Brands, a company best known for the Darling dairy business – is using  trademark law to stop others in the Western Cape town from using the name Darling as part of their businesses or brands. But the prof was mistaken.

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