Local online ad marketing agency Entelligence is to take its battle with international behemoth Google to another level. It has filed an appeal to the Competition Tribunal against last year's Competition Commission ruling which rejected Entelligence's charge that Google is abusing its dominance of the South African market.
The Competition Commission did concede that Google was trying to steal one of Entelligence’s major clients, Yellow Pages, but said this did not amount to anti-competitive behaviour. A curious twist to the tale: Yellow Pages wasn’t interested in doing business directly with Google.
Google was in no mood to listen: later, in a conversation with Entelligence CEO Sean Riley, Masie said: “I do not respect this agreement” and “Google intends servicing this customer directly”.
All Google's revenues go offshore. Which says plenty about their lack of interest in African development.